DCR can develop custom loyalty programs for credit unions, banks and any other financial institutions. By adding a loyalty program to your debit card, and all other financial products, you make your debit card the most valuable card in your customer's wallet.

By adding TruCa$h loyalty, financial institutions gain the TruCa$h coalition of partners.

Points can be earned online and at retailers throughout the card holder’s life - from their first car to their first house.