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Management

DCR Strategies Inc. has the executive leadership and proven track record to rapidly develop and launch customized programs for our clients. Our executive team has launched many internationally recognized loyalty programs and our senior management team has consulted for many top corporations. These individuals bring the expertise and knowledge necessary to successfully design and effectively implement a total loyalty/prepaid solution.

Diana Fletcher, President of DCR Strategies Inc., has a 20 year history of delivering powerful acquisition and loyalty retention programs to markets in North America. She is known for developing loyalty initiatives that offer attractive retail gains and bottom line profits for companies. Fletcher's marketing savvy and extensive experience bring strategic leadership and visionary expertise to DCR and the TruCa$h Rewards program.

Huguette Masse, Chief Executive Officer, has 19 years of loyalty experience with expertise in finance, technology, and creative design. With a proven track record in the industry, Masse applies her loyalty knowledge and her administrative expertise to direct TruCa$h Rewards' operations across North America.